Model release - 3 key points
I have lost track of the amount of jobs I have had to re-shoot because a staff member has left a business or some one used in a photograph no longer wants their image associated with a product.
For whatever reason relationships can sour and while good intentions at the time of photography can create that euphoric feeling of permanent harmony. Life and reality can be different.
The simple solution is a model or talent release, a simple document signed by the model and the client that spells out the details of the photography and usage of the images.
I detailed in a previous article that there is no copyright on the human image, photographing someone is not a problem but using that photograph in a commercial situation should be done with caution.
I have no intention of going into the wording or finer details save 3 important and often overlooked facts.
1. It must be in writing.
2. It must be signed by both parties before the photograph is taken.
3. There must be an exchange of value; you have to give the model something. The giving part can come after the photography but the agreed consideration has to be in place before. That can be money, a free print, a night at a resort, a bottle of wine whatever both parties are happy with.
While a model release can exist without these 3 items, and do in a lot of cases, ultimately it can be challenged if the model decides at a later date that you are not their favourite person or some reality TV program shows a model earning $20k a day.
We are always happy to help clients with further advice and supply sample releases however we always recommend you seek independent advise.
The simple solution is a model or talent release, a simple document signed by the model and the client that spells out the details of the photography and usage of the images.
I detailed in a previous article that there is no copyright on the human image, photographing someone is not a problem but using that photograph in a commercial situation should be done with caution.
I have no intention of going into the wording or finer details save 3 important and often overlooked facts.
1. It must be in writing.
2. It must be signed by both parties before the photograph is taken.
3. There must be an exchange of value; you have to give the model something. The giving part can come after the photography but the agreed consideration has to be in place before. That can be money, a free print, a night at a resort, a bottle of wine whatever both parties are happy with.
We are always happy to help clients with further advice and supply sample releases however we always recommend you seek independent advise.
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