Problem Solving Part 1

This was a shoot I did recently for a well established flooring company that was just starting to import bamboo flooring into the country. The initial problem was they only had a small sample of the product in the country but they wanted to show their complete range of products in room sets. They had yet to lay a floor anywhere with this product and it create a number of issues to be resolved.
In pre production with the Add agency and marketing manager we discussed various options all of them with their disadvantages. The final solution was the best as it was likely to give the most realistic result and in the process solved the problem of damage to third party property

I undertook a comprehensive recce to find established house that had the finish and decor to compliment the flooring.

We laid a canvas drop sheet over the existing flooring then laid the limited new product that we had on top of the canvas. The lighting was planned carefully to be consistent over the entire area and add the shadowing and mood to create the realism.

A bit like a giant jigsaw we then slid the flooring into the different parts of the room adding and moving furniture as we went to create a patch work of images that were blended in post production to the final image.


The Panda was added to support the copy relating to Bamboo flooring.

Understanding the camera and lighting is only part of the skill of photography, problem solving and adding value for the client is equally important.










Here are some other images from the same shoot all utilising the same technique- the stairs are built using only one tread and one riser.

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